Between production staff, DreamStage employees, entourages, and a handful of press, the performance felt more like an orchestrated production than a live concert. Water, juices, and fruit chili platters were the only refreshments available.Īfter snapping some photos of Keef’s performance, I waited around again.
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There was a single TV where people could watch the broadcast, and several dozen gaming table and chair set-ups. Eventually, I was allowed into Keef’s greenroom. No Jumper’s Adam 22 was there conducting interviews with opening acts, while displaying his cup-and-ball skills. I hung out in the lounge outside of the soundstage while everyone waited for Keef to show up. On the day of the show, I showed up an hour early to get a lay of the land. Since large gatherings aren’t happening anytime soon, digital live performances have become the new norm, and selecting Keef as their debut into the urban market for $15 bucks was an inspired choice, especially when paired with new Chicago torchbearer Polo G. Before that, their live performances were mainly classical.
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Set to stream both stateside and abroad simultaneously, it would be the company’s first crack at hip-hop. The opportunity for the sit-down revolved around Keef’s then-upcoming performance with digital concert production house DreamStage. Keef is known to be elusive, but the chance to get a better understanding of a man who survived a brutally unforgiving upbringing and a cutthroat music industry was worth the challenge. So, when I got an opportunity to catch up with Chief Keef for a rare interview, I couldn’t turn it down. Even his last major brush with death set the catalyst for a certain fallen troll’s diminished reputation. Throughout his career, he’s also been followed by controversy, which is easier to understand when you become aware of the trauma he’s endured. Since breaking through as a major label star, the reluctant icon successfully transitioned to an independent artist who has released an overwhelming amount of material over the years. At the age of 25, Chief Keef has already inspired a generation of artists.
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